Prince Gareth

Adidas (Concept)

Role: Concept

Agency: The Marketing Store

To launch the new Welsh home kit for Euro 2020ne, I wanted to crown captain Gareth Bale - a true leader - as prince. Murals around welsh cities would get the word out.

The first 100 people to buy the jersey would get their hands on some limited edition “Royal” memorabilia

While a Netflix tie-in would announce his coronation to the world.