Pre-Muddé

Le Chameau

Role: Concept

Agency: Stack

If you’re a born and bred city-dweller, an invite to a countryside event can fill you with fear. So we created a service to ‘pre-muddy’ new boots (with one of 24 authentic shades of soil) to help people cheat the system and fit right in.

Featured:

Mail Online
Metro
The Times

 
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We launched with upper class influencers

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Of course, it was all too good to be true.

However, traffic to the lechameau.com increased by 106% as a result.

And customers who tried to pay for the Pre-Muddé service got 10% off a regular pair of (unmuddied) boots.

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