Map Rover

Land Rover x Google

Role: Concept (w/Josh Cadwallader)

Agency: M&C Saatchi Group

Land Rover is the original king of the off road.

And while google has mapped over 10 million miles of the world using its street-view cars, there are large portions of the world that remain unmapped.

Places where their cars can’t reach.

So why not bring these two titans together?

Let’s strap a 360 camera on top of a Land Rover, and map all the roads in the world the google car can’t make it down.

A huge PR coup for Land Rover, and a full mapped earth for the rest of us.