Creative TLDR

Instagram-based interview series with creative leaders

Roles: Founder/Interviewer/Designer/Community Manager

Over the past few years I’ve been meeting and interviewing CDs, ECDs and CCOs to find out what makes them tick and learn from their experiences. So far I’ve spoken to:

Sir John Hegarty
Uncommon
BBH
AMV BBDO
Creature
10 Days
Lucky Generals
The & Partnership
Publicis
Boys + Girls

Click on images below to hear what they have to say.

Save, share & follow [@creativetldr] #CreativeTLDR26 w/Alison Scorgie (@heartofantigone) Global Creative Director of Beauty @oliver_agency . .
#mentalhealthawarenessweek #creativetldr25 with Kate Murphy (@katemurphyuk) creative director at Acne London (@acne_family) Save, share, follow [ @creativetldr ]
Save, share, follow [ @creativetldr ] . #CreativeTLDR24 w/ Sir John Hegarty ( @sirjohnhegarty ) founder @bbhblacksheep & @thegaragesoho . .
Save, share & follow [@creativetldr] #CreativeTLDR23 w/Alison Scorgie (@heartofantigone) Global Creative Director of Beauty @oliver_agency . .
#CreativeTLDR22 with @mr_jonas_roth Creative Director at @uncommon_ldn Save, share & follow [ @creativetldr ]
New format this week, let me know what you think* #CreativeTLDR21 with the legendary and lovely @rosiearnold *cheers @ash_hammo for suggesting 🙌🙌
#CreativeTLDR20 . "I used to go into reviews with 33 ideas, and these senior guys would go in with 3 ideas. And they'd get an idea away. They were just using their energy the right way. It's like being a boxer, and just windmilling for 4 rounds
TL;DR #19 . . “Rather than saying ‘I passionately disagree’ with a piece of client feedback - which is confrontational language to anyone - I usually say, ‘Can I give you a perspective? . They can say no, but the chances are t
TL;DR #18 . . “Got an idea? Make shit happen. Client said no? Make shit happen. If you believe in it - make shit happen. You’ll either get fired or you’ll get promoted.” . - Laurence O'Byrne (@laurencepics ), Creative Directo
Creative TL;DR #17 . . ‘I think it’s a good lesson for young creatives to be focussed in the beginning of their career, about the kind of work they wanna make. Because it will define you. If you just start to produce a lot of work that yo
TL;DR #16 . . "These days, you have to have a pretty good rationale about why somebody should buy your idea, or why it’s going to work - clients expect it. So you need to give your idea context. . Case studies are a really good way of look
TL;DR #15 . . “The important thing to understand is that it’s never about YOUR idea. It’s about THE idea.” . - Ben Middleton (@typesniper), CCO & Co-Founder, @creaturelondon . . While the distinction above might seem like
Creative TL;DR - #14 . . “Almost all the amazing, successful people I’ve met in my career have been the humblest people. Whereas I’ve found the biggest egos usually belong to the people with the least talent. . I wonder if what keep
TL;DR #13 . . "They used to say to art directors; 'anything you see that you like, grab it’. Rip it, tear it, snap it, put it in a folder and hang onto it. And the really good ones were already doing that anyway - they were driven by it. A
TL;DR #12 . . "We do 40 ideas in 40 minutes. Picture and headline thought. The aim is to be quick and not dwell on them too long. That way you get through the obvious stuff, and quickly get to somewhere more interesting. At the end of each sessi
TL;DR #11 . “Whether it’s sending an email or making a creative decision, time is always tight. Which means it’s just so easy to think, ‘let’s go with that’. But I think things are better with a bit of reflection.