Cannes-Dolences

Cannes Lions x Mind

Role: Senior Creative/Concept + execution

Featured:

AdAde
Contagious
Campaign (UK, US & Asia)
PR Week
Cannes Lion
Campaign Brief (Aus)
The Stable (Aus)

Not winning at Cannes leaves a bitter taste. Especially when your feeds are full of people bragging about their awards. So I set up a site that let people send cheeky cannes-dondolences (and chocolate) to friends, so that defeat could taste a little sweeter. All to raise money for mental health charity, Mind.

The site’s tongue-in-cheek approach was a hit, being picked up by trade publications around the world within a few hours of launching

And Cannes Lions themselves got behind it too.